It’s hard to put into words what Jen has meant to Truth Beauty — and to the community she’s nurtured over the past 15 years. What began as a quiet vision for clean, conscious beauty became a vibrant space of connection, care, and purpose.
Today, with deep gratitude and full hearts, we share Jen’s farewell letter as she lovingly passes the torch to Vivian, someone who has long been part of the Truth Beauty family.
This isn’t goodbye — it’s the start of a beautiful new chapter. 💛
Dear Friends,
After nearly 15 incredible years, I’m writing today with a full heart to share that I’ve sold Truth Beauty to someone who knows it intimately and loves it deeply; my long-time friend and Truth Beauty esthetician, Vivian. This next chapter feels both bittersweet and beautiful, and I couldn't be more thrilled for the business to live on under her thoughtful guidance.
When I launched Truth Beauty in 2010, clean beauty was still a whisper in the industry. But I knew, in my bones, that there had to be a place where sustainability, wellness, and indulgence could coexist: where self-care rituals weren’t just luxurious, but also healthy and conscious. I created Truth Beauty to be the retailer I couldn’t find: one that aligned with my values and held space for the smaller, independent brands doing things differently.
Over the years, what blossomed went far beyond commerce. I’ve had the privilege of forming deep friendships: some across the street, others across the world; all through a shared passion for beauty that nourishes. This community, both clients and collaborators, has meant everything to me. Your support didn’t just sustain a small business, it nurtured my family, and it helped elevate so many of the brands I discovered and brought into our space.
I’m eternally grateful to every single one of you and to my extraordinary team, who have supported this transition with care and grace. While I may be stepping back, my love for clean beauty and this community lives on. I hope you’ll continue to support Vivian and allow Truth Beauty to flourish in her capable, kind hands.
With endless gratitude,
Jennifer
Jen at the launch event for Clove & Hallow in 2017
Jen in store with the curated Beauty Box in 2018
Jen in store in 2023
Jen with her daughters in Portugal - new beginnings
