Natural Luxury Make-up

Elevate your makeup and opt for high-vibe color. Love your skin and enhance and nurture with plant-powered performance. This line of make-up feels weightless on your skin and offers you unsurpassed luminosity. Caring for you and the planet with clean beauty from the free-spirited + eco-friendly lifestyle of Taos, New Mexico.

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True North isn't a place, it's a feeling.

Few things matter as much in life as finding your own true north: connecting with places, people and experiences that make you feel alive. For Ursa Major founders that meant leaving a big city and moving to Vermont in search of a more balanced lifestyle. It also meant starting Ursa Major (‘The Great Bear’ in Latin), their way to help friends make the switch to delightful, plant-powered skincare. These products will help you achieve clear, healthy skin.

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Meet our Chief Curator

Who chooses all the products that grace our shelves? That get the coverage in our instagram highlights? All products that make their way to Truth Beauty as home are sampled by Jennifer. She samples for texture, smell, consistency, efficacy of each product. Added to her buyinng layers are: Who manufactures this product, how are materials and ingredients sourced, and what type of packaging is used. Quality over Quantity and years of knowledge you can trust.

Get to know TBC founder