Styling Lotion
A Lightweight Styling Lotion for Effortless Definition
The Styling Lotion from Groom Industries is a fluid, weightless styling essential designed to hydrate, smooth, and lightly define hair while preserving natural movement.
This modern lotion offers subtle hold and polish without stiffness, making it ideal for everyday wear, air-dried styles, and hair that benefits from softness and control. Glycerin, jojoba esters, sunflower wax, and plant-derived emollients help maintain moisture balance, enhance manageability, and support hair strength.
Finished with a fresh, understated aromatic profile—layered with juniper, rosemary, and citrus—this styling lotion delivers a clean, refined finish with an effortless feel.
Natural
Organic
Recyclable Packaging
Cruelty-free
Suitable For: All hair types.
Especially well-suited for fine to medium hair, wavy textures, and styles that benefit from hydration, smoothness, and light definition.
Lightweight, Flexible Hold
Provides gentle control that enhances natural texture without heaviness or buildup.
Hydrating & Conditioning Formula
Infused with glycerin, jojoba esters, and plant-based emollients to support moisture and softness.
Strengthening Support
Hydrolyzed rice protein helps improve hair resilience and manageability.
Natural, Polished Finish
Smooths frizz and flyaways while maintaining movement and shine.
Crafted in Canada
Thoughtfully formulated with performance, balance, and ingredient integrity in mind.
1) Apply a small amount to damp or towel-dried hair.
2) Distribute evenly using fingers or a comb.
3) Allow hair to air-dry for a natural finish or blow-dry for added smoothness.
Pro Tip: Use as a leave-in styling step before heavier products, or on its own for effortless, everyday control.
Ingredients: Aqua (Water), Glycerin, Brassica Alcohol, Coco-Caprylate, Brassicyl Valinate Esylate, Jojoba Esters, Polyhydroxystearic Acid, Benzyl Alcohol, Helianthus Annuus (Sunflower) Seed Wax, Calcium Gluconate, C13-15 Alkane, Benzoic Acid, Heptyl Undecylenate, Juniperus Communis (Juniper) Fruit Oil, Dehydroacetic Acid, Hydrolyzed Rice Protein, Citrus Aurantifolia (Lime) Peel Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Polyglycerin-3, Tocopherol (Vitamin E), Parfum*.
*Of natural origin
