About Us


The Truth Beauty Company is a one stop shop for the finest selection of natural and organic skincare, cosmetics, hair care and lifestyle brands. Based in Waterloo, ON, we thrive on raising awareness about harmful chemicals both for the for the environment and our bodies.

Prioritizing our commitment to the community and the environment, The Truth Beauty Company highlights our values and social responsibility as well as our partner’s through all its endeavors.


We believe that one should not have to sacrifice efficacy and luxury at the expense of our health and values, as well as the health of the planet, for beauty.

The Truth Beauty Company is a curated boutique featuring products that are free from harmful chemicals, toxins, parabens, phthalates, and more. We carry the belief that anything consumed should have positive benefits on all aspects of the body, mind, soul, and surrounding environment.

Peace of mind, convenience, safety, responsibility, and wellness are at the heart of what we do at The Truth Beauty Company.

Our core values directly influence the brands that you will see on the shelves of The Truth Beauty Company. You can take comfort in knowing that each product has been intentionally selected by our founder, Jennifer Freitas.

About Jennifer

Jennifer Freitas is a Canadian beauty expert and the founder of The Truth Beauty Company.

Following an extended research on chemicals, additives and the process of consumable elements, Jennifer decided to alter her personal care and food habits in order to ensure the safety and quality of ingredients consumed by both herself and those she loves. Being conscious of these elements allowed her to protect the environment and waters from persistent and bioaccumulative toxic chemicals affecting our bodies functionality.

10 years into greenliving Jennifer decided to create a consumer friendly platform which offers a viable equivalents to the toxic chemically laden commercial brands available in today’s saturated personal care market. Whilst keeping tabs on the latest achievements of the beauty industry, Jennifer and the Truth Beauty Company team thrive on finding alternatives which are cost savvy, chemical free and eco friendly for her clientele and entourage.

She is committed to sustainable living and giving back to the planet through the work she does, the brands she stocks, and the knowledge she imparts.

Jennifer was seen on the Marilyn Denis Show, Well and Good, Mind Body Green, Cart Insiders and Beauty Independent.