Nourish and Amplify Mascara
Good things take time, but achieving instantly impressive, dramatic lashes shouldn't. Plume spent six years developing this ground-breaking, first of it's kind, clean mascara so that you can achieve long, full, glam-looking lashes the moment you apply it.
No dimethicone, acrylates or related polymers, vinyl (vp) polymers, polypropylene, nylon, or any other commonly used plastic ingredients found in so many mascaras (including several 'clean' options) on the market.
Lash Enhancing: Powered by the same active, patented ingredients in our award-winning Serum to promote longer, fuller and thicker lashes over time.
Long-wearing, non-flaking, intense black pigment.
Highly buildable formula that delivers length on the first coat, and volume on each subsequent coat.
Moisturizing, nourishing ingredients promote the overall health of your lashes and make them more durable and resilient over time.
Wipe excess product on the inside of the tube.
Starting at the base of your lashes, shimmy the brush back and forth while pulling upwards to bring out your lengthiest lashes. Continue this motion all along your lash line.
For an elongated cat-eye effect, focus most of your application on the outer lashes with just a touch of definition on the inner lashes.
Start with one coat for luxurious length, two coats for voluptuous volume, or three coats for lashes you can see from the cheap seats.