Styling Clay
A Modern Styling Clay for Natural Texture & Control
The Styling Clay from Groom Industries is a versatile, high-performance hair styling essential designed to create definition, texture, and flexible hold without stiffness or buildup.
Formulated with natural waxes, nourishing plant butters, and mineral-rich bentonite clay, this styling clay adds body and separation while maintaining a soft, touchable finish. Shea butter, cocoa butter, and jojoba oil help condition the hair and scalp, preventing dryness and flaking often associated with traditional styling products.
Finished with a fresh, herbaceous citrus-wood aroma—layered with bergamot, lemon, basil, rosemary, and clary sage—this styling clay delivers effortless style with a refined, modern sensibility.
Natural
Organic
Recyclable Packaging
Cruelty-free
Suitable For: All hair types.
Ideal for short to medium-length styles seeking texture, definition, and a natural-to-matte finish.
Flexible, Buildable Hold
Provides control and shape without stiffness, allowing hair to be restyled throughout the day.
Natural Texture & Matte Finish
Bentonite clay adds volume and separation while absorbing excess oil for a lived-in look.
Nourishing, Non-Drying Formula
Enriched with shea butter, cocoa butter, castor oil, and jojoba oil to support hair and scalp health.
Fresh Botanical Scent
A vibrant blend of citrus peels, herbs, and soft woods for a clean, energizing finish.
Crafted in Canada
Thoughtfully formulated with performance, balance, and ingredient integrity in mind.
1) Warm a small amount of styling clay between palms.
2) Apply evenly to dry or slightly damp hair.
3) Style with fingers for texture or a comb for more definition.
Pro Tip: Start with less product and build gradually to achieve your desired level of hold and texture.
Aqua (Water), Beeswax/Cire d’abeille, Polyhydroxystearic Acid, Stearic Acid, Butyrospermum Parkii (Shea) Butter, Copernicia Cerifera (Carnauba) Wax, Theobroma Cacao (Cocoa) Seed Butter, Bentonite, Glycerin, Ricinus Communis (Castor) Seed Oil, Sodium Stearoyl Glutamate, Simmondsia Chinensis (Jojoba) Seed Oil, Sodium Polyitaconate, Benzyl Alcohol, Xanthan Gum, Benzoic Acid, Sodium Hydroxide, Citrus Limon (Lemon) Fruit Oil, Dehydroacetic Acid, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Citrus Tangerina (Tangerine) Peel Oil, Citrus Paradisi (Grapefruit) Peel Oil, Coriandrum Sativum (Coriander) Fruit Oil, Ocimum Basilicum (Basil) Herb Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Salvia Sclarea (Clary Sage) Oil, Tocopherol (Vitamin E), Glycine Soja (Soybean) Oil, Parfum*.
* of natural origin
