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How The Plume Serum Works To Grow Your Lashes & Brows

Plume Hair & Lash Science's entire product line is powered by the same active, patented ingredients in their award-winning Serum. Courtney from Plume is going to walk us through how their formula works to help you achieve your longest, thickest, and best looking lashes & brows ever! 


Basically, our Lash & Brow Enhancing Serum works in three ways to make your lashes & brows:

1. Longer

2. Thicker - every lash is bolstered

3. Fuller - you will have more lashes 




The most well-known lash-enhancing ingredient in our formula is Castor oil. This magical oil is full of omega fatty acids & proteins that nourish, moisturize, and fortify dry, brittle lashes and brows. Used on its own, a user could see noticeable improvements. When combined with other synergistic botanicals, the effects are multiplied. 



The exotic Coleus Forskohlii works with Castor Oil to transform your lashes and brows. The castor oil surrounds the coleus to deliver the growth properties direct to the hair follicle. Together they work to:

  1. Extend the growth phase of the lash cycle.
  2. Shorten the falling out phase to regenerate new lashes quicker.

Another bonus effect: coleus is known to increase the melanin in the hair follicles leading to an increase in pigmentation. In other words, it makes your lashes darker! 


Another exotic ingredient, this botanical is used to support the longevity of hair, with its alkaloid “quinine”. This means lashes won’t fall out/break as easily, allowing them to grow longer.

 Cinchona Succirubra Bark Extract

A 19th century illustration of Cinchona Succirubra



These extracts have been rigorously studied and shown to help hair produce keratin, a key factor in increasing hair strength, and ultimately hair length. 


The honey works as a humectant in the formula – it essentially locks in moisture along the lash line – keeping lashes healthy and nourished. A moisturized hair won’t break as easily, meaning each lash grows for a longer period of time. 

We are working to find an all-natural replacement for honey so that our formula can be completely vegan! Honey is a big part of the serum’s success so we’re taking our time to find and test an ingredient that works just as well.  


Rich in vitamins and minerals, Aloe Vera & Vitamin E are fantastic moisturizers and healers. These ingredients help to reduce breakage and keep lashes healthy as they grow.


The other key success factor is the application. Follow these directions closely and look forward to fabulously long, lush lashes, and thick, bold brows.


  1. Shake well. Sweep onto clean upper/lower lashes as you would a liquid eyeliner. For brows, brush directly along sparse areas (touching the skin). 
  2. Be consistent! Apply 1-2 times daily for best results.
  3. See results in 2-3 weeks on average with maximum results after 12 weeks. Use up the whole bottle.
  4. Reduce use to 2-3 times per week to maintain results!
  5. Wink often ;)

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